The Official Travel Site of Alabama
Sweet_home_alabama_reversed

Beauty, history and adventure all come together in Alabama, a state rich in everything from world-class golf to white-sand beaches. It’s a place where each meal is a celebration, each town has a story and each day brings new discoveries you’ll always remember.

Your journey starts here.

Choose a video to uncover the state's authentic experiences – from a day at the beach to a trip to the moon.

Pristine Beaches

Alabama’s beaches are some of the best-kept secrets on the Gulf Coast. Enjoy the relaxing effect of our turquoise waters and sugar-white sands.

Outdoor Adventure

Abundant forests, water resources and natural beauty make our state a mecca for outdoor enthusiasts. Discover some of the best hiking, biking, bird watching, camping and fishing in the Southeast.

Year-Round Golf

Some of the most scenic and challenging golf experiences in America can be found in Alabama, home of the famed Robert Trent Jones Golf Trail and an array of other destinations.

Explore the authentic Southern experiences that define Alabama

Experience_t_centuries_of_history

Centuries of History

Experience defining moments, from the Civil War and civil rights to Native American culture and the birth of America’s space program.

Experience_t_pristine_beaches

Pristine Beaches

With turquoise waters and sugar-white sands, Alabama’s beaches are some of the best-kept secrets of the Gulf Coast.

Experience_t_famous_food

Famous Food

Enjoy ribs with meat that falls off the bone, snapper cooked fresh from the Gulf and award-winning restaurants you'll never forget.

Experience_t_unforgettable_arts

Unforgettable Arts & Music

Celebrated worldwide for its authentic and diverse arts, the state remains a vibrant hub for music, folk art, theater and more.

Experience_t_center_stage_civil_rights

Center Stage for Civil Rights

The 1950s and ’60s was an era of triumph and tragedy that redefined our nation. Celebrate this legacy at landmarks across Alabama.

Experience_t_southern_hospitality

Southern Hospitality

You’ll feel welcome in Alabama. Politeness and generosity are the norm, and there’s always plenty of space around the dinner table.

Experience_t_year_round_golf

Year-round Golf

Some of the most memorable golf experiences in America can be found in Alabama, home of the famed Robert Trent Jones Golf Trail.

Experience_t_outdoor_adventure

Outdoor Adventure

Abundant forests and endless natural beauty create some of the nation’s best hiking, biking, bird watching, camping and fishing.

Experience_t_endless_discovery

Science & Discovery

From Huntsville’s Space & Rocket Center to the Gulf Coast Exploreum in Mobile, Alabama is rich in science and education attractions.

Experience_t_legendary_sports

Legendary Sports

Attend football’s storied Iron Bowl or a race at Talladega Superspeedway, and you'll see why Alabama is all about adrenaline.

Alabama Road Trips

Home_road_trips

Get ready to hit the road. Learn everything you need to know to travel the state like a local and experience all the hidden gems along the way.

Home_guide

Free Alabama Vacation Guide

Find the perfect mix of activities, attractions and accommodations to round out your trip to Alabama.