Muscle Shoals Is Rock ’n’ Roll Heaven
Thanks to the critically acclaimed Muscle Shoals documentary, music lovers are finding their way to the small town in northwestern Alabama where some of the world’s greatest hits were recorded.
Music moves all of us, and the music made here in Alabama supplied the rhythms and melodies that have moved the whole world. See where legends were born, walk through the studios where stars recorded their hits, and listen to classic acts along with the latest artists at historic venues, intimate clubs, and out-of-the-way juke joints.
To celebrate the rich history of Alabama music – one solidly intertwined with the history of American music as a whole – we created the Alabama Jammer, a one-of-a-kind guitar made by Gibson's Custom Shop. Over the years, we've put the Alabama Jammer into the hands of many great musicians as they’ve performed in venues across the state.
Get your camera ready for this Instagram-worthy tour through Alabama farmland to meet a few of the state’s top artisanal cheese producers. Throughout Alabama’s rich agricultural history, farmers have utilized the mild climate and fertile soil to create distinctive dairy products.
This road trip takes you on a journey through history. Visit Moundville Archaeological Park, then return to Tuscaloosa to eat, shop and see the sights. Journey to hunt prehistoric shark teeth left 70 million years ago before visiting a museum in nearby Aliceville dedicated to one of the largest World War II German prison camps in America.