Concert in Florence, Alabama.

Florence

Florence, a vibrant town along the Tennessee River in Alabama, boasts a rich musical heritage, artistic allure, and Native American history. Its pleasant weather invites you to explore outdoor dining, biking, and live entertainment. Don't miss the Florence Indian Mound and Museum, the Frank Lloyd Wright Rosenbaum House, or the outdoor adventures at McFarland Park within the Muscle Shoals National Heritage Area. Nearby cities to Florence include Muscle Shoals, Tuscumbia, and Sheffield.

Concert in Florence, Alabama.

W.C. Handy Music Festival

Get ready to groove at the W.C. Handy Music Festival, a weeklong tribute to the musical legacy of northwest Alabama and the legendary "Father of the Blues," Florence's own W.C. Handy. With a vibrant lineup of over 200 events, from intimate mini-concerts to star-studded headliners, and everything in between like plays, art exhibits, picnics, and nightlife, the festival paints "The Shoals" area, home to Florence, Sheffield, Tuscumbia, and Muscle Shoals, in a harmonious hue. Visitors can also explore the W.C. Handy Museum to learn more about the man behind the music.

Discover the Sounds of Alabama
A musical paradise along the Tennessee River.

Places Around Florence You May Like

Where to Stay

Residence Inn by Marriott

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Limestone House Bed & Breakfast

Limestone Bed & Breakfast sets just a 5 min. walk from old downtown Florence, Alabama and just one block from the UNA campus. The Limestone House was built in 1915 by Col. CW Ashcraft. Close to almost everything, it is a great location to stay when ...

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Marriott Shoals Hotel & Spa

Treat yourself to upscale elegance at Marriott Shoals Hotel & Spa. Our resort boasts an unbeatable location in Muscle Shoals, an area of vibrant music history. Come explore where Aretha Franklin, Otis Redding and Bob Dylan recorded some of their hits...

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Quality Inn

Book a room at the Quality Inn hotel in Florence, AL

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The Stricklin Hotel

Nestled among the rich history and beauty of downtown Florence, The Stricklin Hotel guests will enjoy southern charm and hospitality as well as an atmosphere of timeless elegance, making every guest feel like The Stricklin is their home away from hom...

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Baymont Inn

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Holiday Inn Express

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What to See & Do

Ye Ole General Store

A unique store that has been featured in Elle, Men's Journal, GQ, Men's Vogue, and The Wall Street Journal.

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George S. Lindsey Theater

The George S. Lindsey Theater is an intimate "black box" theater.

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Waterfront Marina & Dry Storage

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Fashion Exchange, Inc. Consignment Store

We are an Upscale Consignment Store. We have many brand names in clothing, home decor', and furniture.

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Florence Harbor Marina

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Wheeler Lake

67,100 acres extending 60 mi. between Wheeler Dam in Rogersville and Guntersville. Great fishing.

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Norton Auditorium

Norton Auditorium is a 1,600+ seat auditorium on the campus of the University of North Alabama. Note: Norton does not have an elevator.

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Where to Eat

Taco Garage

Taco Garage makes tacos your way, with perfectly-seasoned proteins and fresh toppings surrounded by a homemade tortilla. Our menu is filled with quality ingredients that are freshly prepared and served up fast. Dine In, Order Online or Delivery with...

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Trowbridge's Ice Cream & Sandwich Shop

Talk about love at first sight! In 1917, Paul Trowbridge stopped in Florence on his way to a dairy convention in North Carolina. He liked the area so much that he returned to Texas, packed his possessions and moved his family to Florence.

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Singin' River Brewing Co.

We love to celebrate the variety of song that the Singing River brings with our brews for every taste. You will find a full range of beers including the smooth flavor of the Handy’s Gold and the rich, full taste of our Porter.

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Bunyan's Bar-B-Q

With two locations, one in Florence and one in Sheffield, owner John Cole's caters to barbecue lovers with his special smoked barbecued chicken, ribs and pork meat.

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Rosie's Cantina

Rosie's Mexican Cantina serves traditional Tex-Mex cuisine in a festive atmosphere and boasts several locations in Huntsville. In addition to its reputation for serving breast meat chicken and homemade tortillas, Rosie's is known for its special hous...

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Turbo Coffee

We are a cafe and coffee roaster in Alabama with our flagship shop in Florence and our cafe/roastery in Tuscaloosa; but it's not all about coffee. We care about the health of our bodies and living healthy lives, so we serve fresh, made in-house cold-...

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Riverside Restaurant

Riverside is a family restaurant that serves breakfast, lunch and dinner.

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The Factory Cafe

The Factory is home to Alabama Chanin's flagship store and a full-service café, along with the Alabama Chanin design and production studios and Building 14 Design + Manufacturing services.

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Upcoming Events

Friday - Saturday

Oct 6, 2023 to
Oct 7, 2023

The Shoals » Florence

St Florian Oktoberfest

Friday - Friday

Oct 6, 2023 to
Dec 1, 2023

The Shoals » Florence

First Fridays Florence 2023

Monday

Oct 23, 2023

The Shoals » Florence

Alabama Renaissance Feast

Saturday - Sunday

Oct 28, 2023 to
Oct 29, 2023

The Shoals » Florence

Alabama Renaissance Faire 2023

Friday - Sunday

Nov 3, 2023 to
Nov 5, 2023

The Shoals » Florence

Muscle Shoals Songwriters Festival Presented by Marriott Shoals

Thursday

Nov 16, 2023

The Shoals » Florence

W.C. Handy Birthday Celebration

View All Events in Florence

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How to Get There

Outline drawing of a car.
Florence is accessible from Highway 72, Highway 157, and Highway 20.

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