Florence

Florence

Florence is known for its lovely architecture, as well as for its artistic charm, musical influence and Native American history.

Florence

Where to Stay

The Stricklin Hotel

Nestled among the rich history and beauty of downtown Florence, The Stricklin Hotel guests will enjoy southern charm and hospitality as well as an atmosphere of timeless elegance, making every guest feel like The Stricklin is their home away from hom...

Marriott Shoals Hotel & Spa

Treat yourself to upscale elegance at Marriott Shoals Hotel & Spa. Our resort boasts an unbeatable location in Muscle Shoals, an area of vibrant music history. Come explore where Aretha Franklin, Otis Redding and Bob Dylan recorded some of their hits...

GunRunner Boutique Hotel

A 9 room Boutique Hotel in an historic building full of charm and character. It features a large common area perfect for corporate meetings, retreats and privacy. Suites are themed for area attractions and Alabama makers, like fashion designer Billy...

Hampton Inn Florence Midtown

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Hampton Inn & Suites Downtown Florence

Conveniently located in the heart of the Shoals area, we are within walking distance of fantastic shops, restaurants and the historical district. From the rushing waters of the Tennessee River to the tranquil beauty of historic Florence, our convenie...

Budget Inn

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Shoal Creek Gibbons Home

Wilson Lake Vacation Rental Home

Baymont Inn

Not provided
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What to See & Do

Ye Ole General Store

A unique store that has been featured in Elle, Men's Journal, GQ, Men's Vogue, and The Wall Street Journal.

Children's Museum of the Shoals

Fun, creative, enriching "touch everything" experiences focusing on places and heritage of the Tennessee Valley at Muscle Shoals, where exploration stimulates lifelong curiosity and learning.

Wheeler Lake

67,100 acres extending 60 mi. between Wheeler Dam in Rogersville and Guntersville. Great fishing.

George S. Lindsey Theater

The George S. Lindsey Theater is an intimate "black box" theater.

Alabama Barn Quilt Trail

A colorful treasure hunt! The Alabama Barn Quilt Trail is a collection of hand painted renderings of traditional patchwork quilt blocks displayed on barns all across Alabama. Take a drive through the beautiful Alabama countryside and tour the trail.

Deibert Park

Family-oriented park with walking trails, ponds and playground. Located next to Children's Museum of the Shoals. Various lesson plans for group tours.

Frank Lloyd Wright Rosenbaum House Museum

This house is Alabama's only structure designed by the most famous American Architect Frank Lloyd Wright. It is one of Wright's first Usonian Style Houses constructed (1939). This house and its contemporaries influenced American housing styles from ...

Blackberry Trail Golf Course

Steven Plumer design. Rolling fairways, fairway and green-side bunkers, undulating Bermuda grass greens, wetlands.
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Where to Eat

Smokin' On The Boulevard

Alabama Food's 2014 "Quest for the Best BBQ" Champion. Dry-Rub Hickory Smoked BBQ Meats. Carryout only. Thurs., Fri & Sat

Odette

Odette is a neighborhood eatery and shop in historic downtown Florence, Alabama serving elevated American fare with southern and international influences.

The Distillery--High Ridge Spirits

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Singin' River Brewing Co.

We love to celebrate the variety of song that the Singing River brings with our brews for every taste. You will find a full range of beers including the smooth flavor of the Handy’s Gold and the rich, full taste of our Porter.

Bunyan's Bar-B-Q

With two locations, one in Florence and one in Sheffield, owner John Cole's caters to barbecue lovers with his special smoked barbecued chicken, ribs and pork meat.

360 Grille

Located at the Marriott Shoals Hotel and SPA, this revolving restaurant offers breathtaking views of Florence. Soak in the sights as you indulge in one of our signature cocktails, an expertly prepared steak, or a decadent dessert that is perfect for ...

Famous Dave's Legendary Pit Barbecue

Award-winning, hickory-smoked meats and sauces served in relaxed, casual-dining style hunting lodge. Home-made desserts win awards too! Voted "Best Ribs" by Times Daily readers 2004.

The Factory Cafe

The Factory is home to Alabama Chanin's flagship store and a full-service café, along with the Alabama Chanin design and production studios and Building 14 Design + Manufacturing services.
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