Four generations of family business and Alabama heritage Deeply rooted in Sylacauga, Alabama, the Pursell Family has been in the business of growing for more than 100 years. Our story begins in 1904 with the founding of the Sylacauga Fertilizer Company. By the end of the 20th century, the company, Pursell Technologies, had developed innovative technology that revolutionized the agronomy industry. The company had also moved to scenic Pursell Farms. On the farm, David Pursell, the third generation of family leadership, had a visionary idea: to invite the product’s end users (golf superintendents) to see the product firsthand. To achieve this, we built FarmLinks in 2002 as “the world’s only research and demonstration golf course.” We truly are a golfer’s golf course. From the tips, it is as challenging as any layout on Alabama’s Robert Trent Jones Trail. The difference is that FarmLinks is highly playable and rewards good shot making. Gently sculpted out of scenic farmland that’s been in the Pursell Family for three generations, the course by Hurdzan-Fry Environmental Golf Design features a mix of dramatic elevation changes, pristine fairways and immaculate greens. Here you’ll be treated like family and remember what it’s like to play for the pure enjoyment of the game.