The Gulf Coast Arts Alliance is composed of a group of local and regional artists who display for sale their original works in the GCAA Art Gallery. Art classes are offered for adults and children Monday-Wednesday and Ukulele and guitar lessons are offered on Thursdays.  In May, the GCAA has an event called Amplify, which focuses on a display of art created by Gulf Shores High School art students. The Gulf Coast Arts Alliance is also the presenting organization for the Ballyhoo Festival, which is held the first weekend in March each year. GCAA is a non-profit organization with office and gallery at 225 E. 24th Ave. in Gulf Shores, Al.