Often known by the address, the iconic studio is at 3614 Jackson Highway in Sheffield. The studio is a music mecca for music lovers. Visitors come from around the world. Passionate music lovers want to see and feel why Keith Richards of the Rolling Stones referred to Muscle Shoals and 3614 as "Rock and Roll Heaven". The documentary, "Muscle Shoals", released in 2013, revived interest in the studio by music lovers and the music industry. Fully restored to its 1970's look, feel and function through a grant from Beats Electronics, the studio is alive once again and destined to continue the tradition of producing hit after hit.